Archant’s pop-up newspaper the New European will continue to be published past its planned four issues with the publisher claiming it has “exceeded” sales targets and has been profitable since issue one.
Issue four of the New European, due for release this Friday (29 July) will not be the final edition as initially planned, with the publisher confirming the paper will continue to publish on a rolling basis.
The first issue sold over 40,000 copies at a premium price point of £2. That combined with the paper’s low cost base has helped the paper “be profitable from issue one”, according Read full story ›
Source: The Drum
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