By max askwith

As part of The Drum’s Experiential Marketing Deep Dive, iProspect’s global digital and innovation director, Max Askwith, looks at how our phones can augment our IRL experiences.

At experiential events or through scannable static media, using the phone to connect offline with online is cementing better data capture and, therefore, personalized experiences. Experiences that, in many cases, now blend the real-world experience with fantastical augmented reality (AR) builds and a whole new layer of engagement to better connect with and build brand loyalty with customers.

Snapchat and Deloitte project that 4.3 billion people will be regular users of Read full story ›

Source: The Drum