The Pool is launching a new commercial service for fashion retailers to help them drive sales both online and in-store at a time when high street fashion is facing a downward spiral.
The service, dubbed The Street, includes a combination of content, bespoke email, influencers and pop-up events. The initiative will be led by The Pool’s fashion partnerships director Melanie Hearn.
Content will appear in The Pool’s fashion channel rather than having its own section on-site, with content timed to drop at some of the key times the publisher has identified for shopping, including lunch time and after work.
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Source: The Drum
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