By Doug Zanger

Since the first Nike swoosh entered the world in 1972, the sportswear company has written a large book with many chapters.

One of those chapters has been of great benefit to Doernbecher Children’s Hospital in Portland, Oregon. For 14 years, Nike, in association with the hospital, has recruited a select number of patients to help design shoes (and, more recently, apparel) that are auctioned off as a benefit for programs at the hospital.

The program, Nike Freestyle, pairs patients with design teams at Nike’s world headquarters in Beaverton, Oregon to design and build the product in a highly-compressed Read full story ›

Source: The Drum