By Nathalie Nahaï

While this has always been true, psychological research suggests that whatever logistical issues you may face, the most fundamental battles to be fought lay inevitably in the realm of cognitive biases, hidden heuristics and human psychology.

When it comes to crafting effective content strategies, perhaps the most tricky and pertinent principles to consider is hedonic adaptation, which refers to the phenomenon of becoming less sensitive to the same stimulus over time (whether good or bad). We have all experienced this: from a coveted pay rise or promotion to a new lover, the sense of increased happiness we initially experience at the Read full story ›

Source: Marketing Week