Beverage giant Lucozade Ribena Suntory (LRS) wants consumers to stop thinking of Orangina as the drink they probably ordered on holiday in France with their parents, and start drinking it in bars.
LRS has portioned off £3m to the citrus sparkling brand as part of its new ‘Shake La Vie’ campaign, which kicked off with a VIP, interactive party in London last night. The experience, which has been opened to those of not appearing in Made in Chelsea or TOWIE for two more days, encourages guests to ‘shake it up’ throughout three rooms, and sample Orangina in a cocktail form not Read full story ›
Source: The Drum
Industry News