By Annie Little

In the past few years, a new generation of disruptive startups has emerged, and they are forcing traditional brands to re-think how they build, market, and sell products.

These direct-to-consumer (D2C) players utilize an innovative marketing strategy that enables them to enter the market directly, without relying on middlemen or third-party suppliers. This eliminates the barrier between producer and consumer, giving these businesses greater control over their brand, reputation, marketing and sales tactics.

From Made.com to Patch Plants to Glossier, D2C players have capitalized on greater levels of data retention and consumer insights which in turn allows for smarter decision-making. Given this Read full story ›

Source: The Drum