By Andrew Moss

Sometimes ad agencies and networks are like the proverbial London bus: you never hear from or about them for ages, then all of a sudden they engage in a flurry of activity.

So it is with Dentsu. In the three years my colleagues and I have been writing this blog, we hardly ever wrote about Dentsu – at least, not until it swallowed up Aegis for £3bn and became Dentsu Aegis Network in 2012 (although the deal was not finalised until March 2013).

Of all the big agency groups, Dentsu has always been the most enigmatic. Founded in 1901 by one Hoshiro Read full story ›

Source: The Drum