Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The scariest monsters could be next door, says campaign for Missing Children Society of Canada

on Oct 31, 2017 | 0 comments

By Kyle O'Brien

Everyday monsters are the scariest of all, so says a campaign to dispel the ‘stranger danger’ myth on the eve of Halloween, from KBS and the Missing Children Society of Canada.

In 2016, 45,609 Canadian children were reported missing. The popular assumption is that these children have been victims of random evil — a stranger on the street appearing out of nowhere in an unmarked white van to perpetrate his or her evil — but the reality is quite different. In most cases, child abductors are someone with whom the child has a pre-existing relationship.

This Halloween, creative Read full story ›

Source: The Drum