2020 was doubtless one of the most challenging years for the media industry in recent history. In the US alone, roughly 37,000 media workers were laid off, furloughed or underwent pay reductions as a result of the Covid-19 pandemic.
Ad spend similarly suffered, with The New York Times estimating a 55% ad revenue shortfall. Yet NYT Cooking has flourished. As many turned to their kitchens for comfort amid Covid-19 lockdown restrictions, NYT Cooking attracted some 113 million users to its various recipes, guides and collections – a 40% increase from 2019.
For almost as long as the paper has existed, The New Read full story ›
Source: The Drum
Industry News
