By Tom Ollerton

Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Lizzie Widhelm, senior vice-president of ad innovation and sales enablement at Pandora. Here are five things Ollerton found out as a result of the conversation.

Identity monetisation will change our lives

Widhelm is pretty progressive in her views around data use and her Shiny New Object is ‘identity monetisation’. She believes that while current momentum takes us towards regulation and privacy, the future will be all about brands using our data to get to know us better, while allowing us to monetise it. She Read full story ›

Source: The Drum