By Tom Ollerton

Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Fiona Spooner, global marketing director, B2C, at The Financial Times. Here are five things Ollerton found out as a result of the conversation.

Pay your own money to experience your industry

Spooner is fortunate in that The Financial Times (FT) has always funded tech for its team, so when I asked her what she’d spent her own money on that had benefited her work, it wasn’t obvious. She settled on something pretty insightful – subscription services. Whether that’s Ocado, Amazon Prime, Hello Fresh, Read full story ›

Source: The Drum