By Gillian West

Charity the Silver Line has worked with M&C Saatchi to create a Christmas campaign geared at raising awareness of the charity’s work and drive donations during the festive season.

The pro-bono work, which stars a real Silver Line caller, comes following research which showed more than a million older people in the UK suffer the pain of loneliness all year round.

Journalist Esther Rantzen, the founder and president at the Silver Line, commented: “We knew loneliness existed in this country, but the extent of this epidemic of loneliness and isolation suffered by people over 65 has shocked and alarmed us. We Read full story ›

Source: The Drum