By Taruka Srivastav

Norwegian Air Shuttle, in collaboration with Adelphoi Music, has looked to the power of music for its latest campaign ‘The Sound of Norwegian’ which encompassed aviation, rewards, banking, cargo and holidays together through one unified sound.

As it was released, The Drum spoke with Norwegian Air Shuttle’s senior strategy advisor Julius Einan Støback to find out more about the campaign.

What prompted​ ​the​ ​brand​ ​to​ ​craft​ ​The​ ​Sound​ ​of​ ​Norwegian​?

Norwegian has massive growth ambitions. We need consumers to remember us in a lot more buying situations through our advertising. Our brand track and mnemonic, Northern Colours, will contribute significantly to this Read full story ›

Source: The Drum