The Sun has kicked off its World Cup campaign, urging the England team to ‘Do us proud’, telling players that win or lose, all that matters is that the players try their hardest.
Created by Grey London, the campaign centres around a TV ad showing football players heading the ball to each other, as ‘I’ll Never Find Another You’ by East London band Dexters plays. Instead of having a name on the shirt, each of the 74 players have a word to match the lyric.
Nick Stringer, director of marketing communications at News UK, said: “We believe this campaign is in tune Read full story ›
Source: The Drum
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