By Owen Laverty

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes in the field and how to best take advantage of them.

Let’s be honest. The talent game is broken. Too many deals still follow the same old formula – chase reach, overpay for fame, cross fingers for ROI. In the meantime, younger fans are rewriting the rules, gravitating towards voices who feel real, connected, and culturally plugged in.

That’s why we built the Fan Intelligence Index: Talent Edition.

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Source: The Drum