Just as the Covid-19 lockdown significantly accelerated the use of video conferencing, an increasing number of brands, and agencies have recognised the potential of online Retail Media as a vital with more shopping is taking place on ecommerce websites than ever before.
‘Retail Media’ – the placement of brand-funded ads on retailer sites and apps – was already growing in popularity in recent years, but the unprecedented global shutdown has thrust the solution firmly into the retail marketers’ spotlight.
Criteo and The Drum are collaborating to host a webinar – Retail Media: the time is now – to exploring the Read full story ›
Source: The Drum
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