Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Times editor John Witherow on how its paywall is paying off – and why he thinks the Guardian will now follow its lead

on Jul 28, 2016 | 0 comments

By Ian Burrell

Six years ago, in a debate on BBC Radio 4, Alan Rusbridger, then editor-in-chief of the Guardian, faced off the then Sunday Times editor John Witherow and described the new digital paywall model established by the Times and the Sunday Times as a “vault of darkness” which might generate as few as 60,000 subscribers.

“We shouldn’t kid ourselves that this is going to be the panacea,” sniffed Rusbridger, comparing the statistic to the 32 million browsers then accessing his paper’s site every month. Today, the Guardian site has grown to 155 million monthly browsers and more than 10 million a day. Read full story ›

Source: The Drum