The rest of the world is starting to look for new agency partners but UK marketers are strangely reluctant to hold a pitch. Stuart Pocock, co-founder of The Observatory International, says it’s time to take off the brakes.
Without question, 2020 will go down as the worst new business year on record for the communications world. But as the rest of the world starts to seek out new agency partners once more, the UK is still stuck in no-pitch mode.
Evidence shows that there was a steady decline in the number of UK pitches in 2019 and Q1 2020 continued Read full story ›
Source: The Drum
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