By Stephen Lepitak

MasterCard has scored a potential own goal in its attempt at portraying itself as a purveyor of social good as its social media campaign to provide thousands of meals to children missed the target with some on social media.

In an attempt at creating empathy with football fans, the credit-card brand has announced that for every goal scored in the World Cup and any further completion over the next two years by Lionel Messi or Neymar, it will provide 10,000 meals to starving children.

Goals that changes lives: for each goal scored by Messi Read full story ›

Source: The Drum