WPP’s The&Partnership has tapped Havas global creative director Andre Moreira to lead the creative output for Team Toyota, the network set up on the back of the £240m business moving to the agency last year.
The agency group set up the dedicated division inside Toyota office last year, having set up the same model for News UK and TalkTalk. It saw the company’s creative, media, digital, content and data analytics for the Toyota brand and Lexus consolidated across 16 European markets.
Joining as executive creative director, Moreira will oversee the creative development of all The&Partnership’s work for Toyota, Read full story ›
Source: The Drum
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