By Imogen Watson

With branding that evokes Victorian cocktail hours, Bombay Sapphire‘s distinctive blue bottle stands out among the crowding gin labels nestled on the back bar. But with the spirit enjoying a major resurgence, with the likes of Ryan Reynolds‘ Aviation Gin stealing air time and dozens of craft gin brands popping up, where does the legacy brand now sit within the drinks cabinet?

“There is room. Particularly now in the current consumer mindset, there’s a role for trusted brands,” asserts Tom Spaven, North America brand director for Bacardi’s Bombay Sapphire.

“One of the reasons why Bombay Sapphire is seeing a disproportionate share within Read full story ›

Source: The Drum