By Webb Wright

Many consumers, especially Gen Zers, have been cutting back in favor of healthier serves. The beverage industry has been responding in kind.

The beverage aisle of your local grocery probably looks different today than it did just a few years back. Selection was once limited to sodas and high-sugar sports drinks – but now, there’s a dazzling and ever-expanding array of healthier options, incorporating a long list of trendy ingredients: pre- and probiotics, adaptogenic roots, “functional” mushrooms, cannabidiols (CBD) and nootropics.

Packaging for these products tends to proclaim a range of health benefits from improved sleep, to decreased stress levels, to sharper Read full story ›

Source: The Drum