By Matt Boffey

Each week, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s digest, he tells us why he’s plucked out a dusty copy of Joseph Schumpeter 1939 tome Business Cycles.

Because we’re living in an age of entrepreneurs that Schumpeter predicted way back in 1939. While Business Cycles praises the prescience of entrepreneurs that took silk stockings from royal luxuries to everyday commodities in three centuries, today’s tech is accelerating markets at a supercharged rate.

In 20 years mobile phones have gone from playthings of Read full story ›

Source: The Drum