Thomas Cook’s marketing boss of six months believes his attempt to better blend media planning and creative execution are predicated on how well he understands media rather than joining the throng of advertisers rushing to recruit a specialist.
Despite a wave of advertisers – including Aribnb, P&G and most recently Tesco – hiring someone to the ‘chief media officer’ role, Thomas Cook’s new group marketing director Jamie Queen believes it’s a discipline that should remain within his remit.
Like many travel brands, Thomas Cook invests heavily in digital with paid-search and more recently Facebook Read full story ›
Source: The Drum
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