As it looks to lay claim to the UK’s 5G market, Three has invested in its biggest-ever ad campaign, which looks to cement the brand as one that celebrates “Britishness” and offers a fun antidote to the misery seemingly permeating the nation.
‘UK, U OK hun?’ is the brainchild of chief marketing officer Shadi Halliwell, the ex-Harvey Nichols marketing boss who – along with ad agency Wieden + Kennedy – wants to make the Three brand “less about utility and more about lifestyle”.
The push is an evolution of Three’s ‘Phones Are Good’ proposition, which Halliwell has been leading for Read full story ›
Source: The Drum
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