By Shann Biglione

Tech companies are crumbling, social media is shuddering … what should marketers make of it all? As part of our Globalization Deep Dive, Kelp Data’s Shann Biglione explains.

I bet you none of your marketing trends for 2021 and 2022 included dealing with a global pandemic followed by revivals of nuclear threats. And yet here we are, trying to get an insights into 2023.

Past evidence tells us that such uncertainty will lead to a focus on what’s safe and familiar, at the expense of risk and innovation. The question on many C-suites’ minds is not only how to navigate Read full story ›

Source: The Drum