Mobile phone company Three is drawing a comparison between football fandom and mobile networks with its latest advertising campaign. The series of ads, aimed at football fans specifically, iterates on Three’s ‘Life needs a big network’ slogan to appeal to fans of the sport and draws a parallel between the reactions of fans during a live match and how we communicate using our phones.
Aislinn O‘Connor, marketing director at Three, commented: “Football has been an important part of people’s lives for generations, no matter what team you support. With our network fans can immerse themselves in matchday excitement from Read full story ›
Source: The Drum
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