Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

TikTok’s global agency lead on educating media agencies and navigating geopolitics

on Oct 27, 2020 | 0 comments

By Shawn Lim

TikTok’s weathered some serious turbulence over the last six months, as geopolitical pressures in the US and India increase. Its global head of agency insists expansion plans are still on track, however.

Having seen its future thrown into doubt because of geopolitical privacy concerns and left without a chief executive officer in the US, TikTok insists its international expansion plans are still in place.

The Bytedance-owned platform is exploring new markets and improving its best platform experience, the platform’s global head of agency tells The Drum.

“TikTok’s mission to inspire creativity and bring joy has propelled us to Read full story ›

Source: The Drum