Don’t expect to see any ads on Apple TV+.
“We feel strongly that what that customer wants is an ad-free product,” Tim Cook, Apple’s chief executive officer, said on an earnings call today (28 January) when asked if the company’s streaming service will make room for ads.
Apple has a wide range of consumer data it gleans from product sales, subscription services and credit card business that it could use to target TV+ viewers with ads. While Cook doesn’t have an “aversion” to ads that “don’t encroach on people’s privacy,” he made it clear that Apple is Read full story ›
Source: The Drum
Industry News