Sausage brand Heck is getting ready for National BBQ Week in a new campaign starring Tim Westwood.
The first campaign for the brand since it handed its ad account to Partners Andrew Aldridge, ‘Pimp that BBQ’ is a series of short films through Vine, Instagram and YouTube, which parody ‘Pimp My Ride’.
Jamie Keeble, company founder at Heck, said: “At Heck we do damn good sausages, and Westwood is renowned as a damn good DJ. So it made perfect sense to combine forces through Partners and create a campaign that turned one of the worst BBQ’s we’d ever seen Read full story ›
Source: The Drum
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