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Time is precious: Apple's Chinese New Year ad 'Three Minutes'

on Jan 17, 2020 | 0 comments

By Sascha Kuntze

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class.

Time. I barely have any to write this piece. You have even less to read it (it’s a miracle you’re reading thus far).

In today’s world of bite size content, instanews and impulse wars, it’s really refreshing to see that people still take the time for what matters: meeting family during CNY to connect with one another and Read full story ›

Source: The Drum