By Amy Houston

The spot celebrates all forms of human connection and the realness of dating for today’s young singles.

As part of its global ‘It Starts With a Swipe’ campaign, Tinder has launched a brand film in the UK for the first time.

The ad hopes to position the dating app as somewhere where meaningful connections can be made, dispelling the notion that Tinder is solely a platform for finding short-term or casual romantic connections.

Starring a woman called Ava, the film shows her move to London and turning to the app to meet new people. There’s a first date with Nathan, Read full story ›

Source: The Drum