TLC India has launched an all female stand up comedy show to break the stereotype that, women can’t be inherently funny. The ad, conceptualized by The Glitch, features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.
Sunetro Lahiri, creative director at The Glitch, said, “The visibility problem when it comes to women in comedy is an unspoken truth. And, the reasons behind them? All based on pure lack of logic. So, from a campaign point of view, we figured that making that sheer lack of logic the focus point for the campaign Read full story ›
Source: The Drum
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