By Shawn Lim

In Asia Pacific where there is a mix of local, regional and international over-the-top (OTT) platforms, a clear marketing, content and audience strategy is required to stand out in this crowded space.

Failing which, experts say, they might end up in the same situation as Hooq, a Singapore-based OTT joint venture between Sony Pictures, Warner Bros., and Singtel, which recently filed for liquidation and will shut down for good on April 30.

The five-year-old platform, which operated on a subscription video-on-demand (SVOD) and advertiser video-on-demand (AVOD) model, had big dreams. It previously told The Drum it hoped to Read full story ›

Source: The Drum