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To make great PSAs, prioritize inclusion

on Mar 20, 2025 | 0 comments

What’s the best way to tell people’s stories? Eileen Lamb, head of social at non-profit Autism Speaks, explains that an autism PSA made with CLICKON Media showed the power of handing over the mic.

The advertising industry loves to talk about diversity and inclusion. We tout our commitment to representing the underrepresented, yet how often do we truly hand over the reins and let those voices shape the narrative?

Too often, “inclusive” campaigns can feel manufactured, ticking boxes rather than genuinely reflecting lived experience. This is precisely the gap we aimed to bridge with ‘Dear Employer,’ a public service announcement for Read full story ›

Source: The Drum