After a year’s delay to the Tokyo Olympics 2020, it’s been an unusual start for sponsors’ campaigns. Here, as part of our Sports Marketing Deep Dive, The Drum pulls together this year’s creative contestants as they push off the starting line in their race for attention.
From major global sponsors to the small and local, the Olympics attracts some of the best creative activations from brands. Years in the making – although delayed for an additional year thanks to the pandemic – the activity of the brands is an important part of the fanfare.
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Source: The Drum
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