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Tools of liberation: how 1960s Californian counterculture lives on in today’s brands

on May 26, 2017 | 0 comments

By Katie Deighton

Whole Earth

The hippie communes that formed down the USA’s West Coast after the Summer of Love don’t appear to be the logical starting point for the empires of Apple, Google and Uber. But the philosophy developed in this time and place – that of democratising the tools of liberation – is one that continues to live on in Californian technology and design.

The formation, expansion and product of these tools of liberation is the central focus of the Design Museum’s latest exhibition. Brendan McGertick, the co-curator of California: Designing Freedom, explained: “What distinguished Californian design is, is a certain kind of Read full story ›

Source: The Drum