By Doug Jacob

Though it’s no longer a novel platform, social media is still a dangerous game. And many brands, in spite of their enormous marketing teams, their eager social media strategists and experts, their multi-million dollar budgets and their bureaucracy-infused, nightmarish approval processes, still haven’t figured it out.

The danger of social media lies in its power. When used right, social media can turn of-the-moment news into brilliant brand alignment. Smart, unique perspectives on news that is captivating the world can turn into internet fodder that spreads like wildfire and immediately catapults a brand into the spotlight. That’s one hell of a selling Read full story ›

Source: The Drum