By John McCarthy

A US online domain broker has announced that it will be selling the long-sought after ‘Holiday.com’ with it predicted to take £21m at auction.

A host of travel companies have allegedly been competing for the address, which has remained in the possession of the same broker for sixteen years, since it was first purchased.

‘Holiday.com’ may spark a bidding war between travel companies as it is the term consumers would most likely use when booking a trip.

The domain has been valued at £21m based on previous web address sales and extensive brand interest.

Ninety per cent of travel companies add the ‘holiday’ Read full story ›

Source: The Drum