Michael Agnew leads Foresight Factory’s business in Asia from Singapore. The company (formerly Future Foundation) is an independent consumer trends agency, scouring the globe to identify the critical trends and disruptors for their clients. Agnew gives a forecasters view outlining the trends we’re going to start hearing a lot more about in 2017, and why they matter in APAC.
Emotional intelligence
Influencing emotion is a foundation of successful branding. While that is a constant, what is changing is how consumers express emotion and personality online, how well this can now be tracked and, in the age of the filter bubble and personalised Read full story ›
Source: The Drum
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