Trinity Mirror is investing £5m to promote its new newspaper, the New Day, in a comprehensive ad campaign ahead of the title’s launch next Monday (29 February).
The “Seize the New Day” campaign has been created by ad agency Quiet Storm with media planning and buying by Vizeum.
It will run across TV, radio, social media and print advertising in Trinity Mirror titles, including the Manchester Evening News, Bristol Post and Liverpool Echo.
A 30-second TV ad will air this weekend at peak audience times during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Read full story ›
Source: The Drum
Industry News