Programmatic media trading of video ads is on the rise, prompted in part by publishers’ anticipation of the increased yield promised by video ad units, and advertisers’ willingness to experiment with the potential engagement possibilities offered up by recent improvements with said formats.
A recent report by The Drum and The Trade Desk demonstrated that 80 per cent of media agency staff were preparing for an increase in demand for such inventory from clients. Fragmentation in the adtech sector means that those charged with the implementation of such campaigns are often tasked with accessing multiple tech platforms, thus adding to the Read full story ›
Source: The Drum
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