By Shawn Lim

Turner has announced it will roll out its second-screen ‘Gumball VIP’ app across 10 Asia Pacific and Europe markets in the next six months.

The app combines the linear TV viewing of Turner’s Cartoon Network channel’s series ‘The Amazing World of Gumball’ with interactive and second-screen activity. The technology is licensed by Austrian start-up Tonio.

Viewers who download the free app from the iOS App Store or Google Play and will receive a push notification before linear transmission of the episodes. It will then use a robust audio watermarking technology, which connects to the episodes by listening for audio triggers, Read full story ›

Source: The Drum