By The Drum

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.

Spend on new ad placements on national TV reached $173 million during the week of November 20. Despite being the lead in for the Black Friday shopping weekend, spend saw a small decrease of 13 percent compared to the previous week. Apple was the top spending advertiser for the second Read full story ›

Source: The Drum