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Twitter looks to turn agencies into high-flying campaign creators with Twitter Flight School

on Aug 28, 2014 | 0 comments

By Ishbel Macleod

Twitter has launched Twitter Flight School – a way to teach agencies how to create campaigns which will have the most impact for their clients.

Christine Cuoco, head of agency strategy at Twitter, said: “Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even access both the curriculum and additional resources on their mobile devices.

“We’ve tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.”

Having launched in April, the first clients for Twitter Flight School – which takes Read full story ›

Source: The Drum