Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Twitter must remember its mission if it wants to unlock new growth opportunity

on Jul 28, 2016 | 0 comments

By Ivan Kayser

Twitter, what happened?

It feels like very recently Twitter was changing the face of news, enabling a new speed of information propagation and connectivity, and doing so at global scale. When the platform first debuted at SXSW, it showed immense promise for becoming a uniquely valuable platform, not just to its users and future shareholders, but to society overall.

In fact, it was Twitter that introduced citizen journalism, alerting the world to major events like China’s massive earthquake, the Osama Bin Laden raid and the announcement of the royal wedding. It was Twitter that positively shaped new communities and movements, from #BachelorNation Read full story ›

Source: The Drum