By John McCarthy

Go Compare has resurrected Gio Compario, its much-maligned opera singer mascot who was earlier this year ranked the most annoying UK ad mascot ever.

Compario, who was previously blown up by a bazooka in a previous ad playing upon the public’s hate of the figure, has been returned in a new campaign from agencies Isobar, Carat and iProspect.

If you missed the return of Gio last night, you can watch it again here. #GioReturns https://t.co/MKLv3lsJ5U

— Gocompare.com (@Gocompare) July 26, 2015

Wynne Evans, the actor who plays the mascot – an actual Read full story ›

Source: The Drum