By Thomas Hobbs

Brands who take up First View with Promoted Trends will take the top ad slot in the Twitter timeline for a 24-hour period. Subsequently, a video ad will not only appear top of a user’s timeline but also top of their trending topics list.

Film studio Universal UK is the first brand to make use of First View – which is available in 29 European markets including the UK, France and Germany – to promote a launch trailer for its new film The Huntsman: Winter’s War.

Bruce Daisley, Twitter’s VP of sales for Europe, is confident that First View will “drive cinema Read full story ›

Source: Marketing Week