Twitter has made a huge leap in its recent foray into sports broadcasting with the announcement that it has partnered with Sky Sports to provide real-time video clips of live Premier League action.
Commencing with the start of the upcoming 2016/17 season, the deal will allow football fans in the UK and Ireland to see a selection of key goals and moments from every Premier League game broadcast during the season as well as enjoy post-match analysis via the Sky Football Twitter account.
As part of Twitter’s continuous efforts to strengthen its advertising revenue it will also make Read full story ›
Source: The Drum
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